Gordon's Gin: Christmas '09

|| Integrated campaign ||

The aim was to engage our audience with new exciting drinks, food and games ideas that they could use to impress their friends at home over Christmas. The campaign consisted of a microsite and brochure designed in the style of a festive compendium that was brought to life with specially commisioned photography and illustration.

T-Mobile: Instore plasma and touch screens

|| Digital ||

A complete overhaul of T-Mobile's in-store interactive content. The brief was to create a framework to display a diverse range of content. Final animation was done in 3ds Max and is currently trialing in their 'store of the future' in Nottingham.

Lipton Infusion launch campaign

|| Integrated campaign ||

Launch campaign for new Lipton Infusions range of teas. The objective of the campaign was to create strong key visual that highlighted Lipton Infusions taste as good as they smell.

Levi's Loves Local

|| Campaign graphic ||

Campaign graphic for Levi's South Africa for the KingJames agency, Cape Town South Africa.

London Underground poster campaign

|| Poster campaign||

A proposed public awareness campaign for Transport for London, informing commuters
of mobile reception on the tube.

Lipton destinations posters

January ‘09 || Poster campaign ||

European launch posters for a new range of exotic tea blends.

Saint-Etienne Biennale international design

|| Archival digital prints ||

I was invited along with Brandt Botes by our friend Garth Walker to contribute work for
the Saint-Etienne Biennale. We were given a brief to envisage the city in the year 2036 AD.
Here’s my contribution of 4 posters and a rationale. Roll over images for English explanation.

© Wilhelm Krüger 2009. All rights reserved.