Hello and welcome to the fruits of my labour! My name is Will Krüger and I'm an art director and designer residing in London, UK. Please have a look around and get in touch if you want to see more.

Lipton Infusion launch campaign

London, June ‘09 || Format: 6 sheet posterss 48 sheet posters ||

The objective of the campaign was to create a strong key visual that highlighted Lipton Infusions taste as good as they smell.

London Underground poster campaign

London, February ‘09 || Size: 6 sheet posters ||

A proposed public awareness campaign for Transport for London, informing commuters
of mobile reception on the tube. NB, this is not a live campaign. Mobile reception
is currently not available on the tube, nor do I know if this service will be offered in future.

Lipton destinations posters

London, January ‘09 || Format: 6 sheet poster||

European launch posters for a new range of exotic tea blends.

Lipton tea posters

Saint-Etienne Biennale international design

France, November ‘08 || Format: 800 x 500mm ||

I was invited along with Brandt Botes by our friend Garth Walker to contribute work for
the Saint-Etienne Biennale. We were given a brief to envisage the city in the year 2036 AD.
Here’s my contribution of 4 posters and a rationale. Roll over images for English explanation.