Fruit of one's labour

I am a deputy digital design director with 13 years of industry experience, working for a range of clients from independents to FT 100 companies.

Latest experience details

Deputy digital design director
2011 – present / Publicis Chemistry

I oversee a core team of digital designers plus additional freelancers depending on work flow and job requirements. To deliver projects successfully I work with digital strategists, UX architects, motion designers, HTML and flash developers. Projects are varied and range from pure digital design projects to digital advertising.

My responsibilities include:
• Project scoping and creative resourcing
• Competitor and peer reviewing
• Conceptualising and design management from immersion to production
• Responsive digital design solutions
• Team leading and mentoring
• Client presentation
• Pitch preparation and presentation

Education

BA Graphic Design (Hons) from the University of Stellenbosch, South Africa

Client list

I’ve worked on a varied client list which is representative of all the major marketing sectors.
They include: Bailey’s, Benecol, British Airways, Diageo, Ebay, Ebury publishing, First Direct, Flora, Guinness, Lloyds, Lipton, Nissan, Orange, Plenty, Royal Air Force, Sainsbury’s, Scottish and Southern Electricity, Tesco Mobile, T-Mobile, Velvet and Volkswagen.

Awards and recognition

Canness Gold Lion for Guinness CRM 2004, Precision Marketing and DMA nominations 2003–2006, Hollis sponsorship award for Guinness rugby, 2007. American Centre for Design: 21st Annual 100 Show of Excellence 2000. Type Directors Club (TDC) New York: Included in Typography 20, 21 & 22.

About me

Being a graphic designer is part of who I am. A never ending process of learning through experimentation that (hopefully!) one day leads to an expert knowledge. It’s a determination to solve visual problems. Solving problems is not easy and is only done effectively in collaboration with others. Putting trust in others’ opinions and letting intuition guide you is what makes design exciting, unpredictable and meaningful.
To keep my pencil sharp, I design typefaces, illustrate and take photos.
My work has been featured in Creative Review, Emigré, Print, Communication Arts, Eye, Etapes Graphiques, and Curva magazines.