Fruit of one's labour

Guinness Premiership campaign 2007-2008

Guinness rugby's sponsorship of the English premier league consisted of a national press print campaign and on-trade advertising. The brief was to create a strong link between Guinness and rugby by using the product in all marketing material.

Launch full page press ads

Match day programme ads

Tactical press ads

Guinness doesn't sponsor the English national team, but we used the rugby association to advertise specific international games.

6 Nations posters

RBS 6 Nations A2 pub posters. Guinness shows its support for Scottish and Welsh ambitions in the competition.

Ongoing press ads

Print campaign that ran weekly, promoting fan competitions and seasonal messages.