TMW identity

I was asked by TMW to redesign their identity to coincide with their strategic realignment offering a broader range of services including digital and publishing. The re-brand was an opportunity to wipe the slate clean and redefine how TMW communicated across the board. The project looked at every piece of communication right down to the sweets in reception.

Document Doctors identity

Document Doctors is a temping service that supplies freelance designers to City financial institutions to produce pitches, proposals and various corporate reporting memorandums. The design of the identity and communications strategy took cues from medical packaging but made it more fun.

Talisker Trek identity

The identity was based on Talisker whisky label design for an annual adventure trek on the Isle of Skye. Prospective attendees were driven through print and web advertising to a website whose primary call-to-action was for users to register for the event.

Assorted identities

Wilhelm Krüger 2010. All rights reserved.